We are over the moon the announce LO:LA has been named 5 times on the shortlist for the 2024 Transform Awards North America.

Back for a tenth consecutive year, the Transform Awards North America has officially revealed its 2024 shortlist. The awards celebrate the transformative power of brand strategy, creativity and design throughout the region.

Last year’s hotly contested edition saw two projects in particular light up the New York City skyline. GE Aerospace and Interbrand was the big winner on the night, scooping up the highly sought after ‘Grand prix,’ while Hippo Harvest and Landor took home the ‘Best overall visual identity.’ Hailed by judges as “fun,” “fresh” and “classic” work, the two projects set the benchmark for years to come at the Transform Awards North America.

Hoping to emulate the success of these previous winners, entrants who made the cut for the 2024 shortlist have officially been announced. There is set to be fierce competition in a number of hotly contended categories including ‘Best brand evolution (consumer),’ ‘Best audio brand’ and ‘Best visual identity from the financial services sector.’

Each entry was examined by a panel of expert judges who hailed from the region’s top companies including Nike, The Coca-Cola Company and YouTube. The judges focused on creativity, innovation, strategic excellence and implementation when determining the best entries throughout each category.

Jack Cousins, editor at Transform magazine, says, “The Transform Awards North America is no stranger to showcasing outstanding work, and this year’s shortlist is no different. As always, the bar has been set remarkably high – not just for the companies and brand designers at these awards, but for all those looking on around the world. We look forward to celebrating the success of those who made the shortlist in New York City later this year.”

The winners of the Transform Awards North America will be announced at the iconic Edison Ballroom in New York City on October 3. Reserve your table now.

Tables may be booked for this exciting event with Beth Turner.

The complete shortlist is as follows:

CONTENT

Best use of a visual property

• 10 Bryant and Starfish Co.
• Gatorade and Work & Co
• LEGO and Interbrand
• Microsoft
• Tupperware and Landor

Best brand architecture solution

• AdsWizz and Fazer
• Fairtrade International and Tenet Partners
• Nidec and GW+Co
• Tim Hortons and Taxi Studio

Best use of copy style or tone of voice

• Chartis and Brandpie
• Hotel Nikko and London : Los Angeles
• Microsoft
• MN8 and Thackway McCord
• Moody’s and Interbrand

Best brand experience

• Emirates Leisure Retail and Brown Forman with Zebra
• Great Wolf Resorts and BRC Imagination Arts
• Northgate González Market and Shook Kelley
• PGA TOUR and Work & Co
• Puma and SGK

Best use of typography

• LEGO – LEGO BRICK PRO and Interbrand
• LEGO – LEGO TYPEWELL and Interbrand
• West Loop Community Organization (WLCO) and Landor

Best place brand

• Meatpacking District and Base Design
• Town of Telluride and Monigle

Best expression of a brand on social media channels

• CFA Institute Research and Policy Center and RooneyPartners
• Goldman Sachs Advisor Solutions and Prophecy
• Moody’s and DEPT®

PROCESS

Best internal communications during a brand development project

• EMC Insurance and Tenet Partners
• High Liner Foods and WMH&I
• Moody’s and Interbrand

Best implementation of a brand development project

• Cencora and MetaDesign GmbH
• Colgate-Palmolive
• Kellanova and Brunswick Group
• West Loop Community Organization (WLCO) and Landor

Best localization of an international brand

• Pepsi HBU Culture Can and PepsiCo
• XCMG Construction Machinery Co., Ltd. and LABBRAND

STRATEGY

Best creative strategy (business)

• 10 Bryant and Starfish Co.
• AdsWizz and Fazer
• Canon Medical Systems USA, Inc. and Tenet Partners
• Chartis and Brandpie
• PartnerCentric and Fazer

Best creative strategy (consumer)

• Colgate-Palmolive
• Orolay and Starfish Co.
• Tupperware and Landor

Best creative strategy (corporate)

• Leidos and IMP
• Lincoln Property Company and Prophecy
• Moody’s and Interbrand
• Onity and Thackway McCord

Best brand evolution (business)

• Bayer and HLK
• Cadiz and Sustena, a Pariveda Company
• ConvenientMD and BRIGADE
• Paysafe
• Relevate Power and Brandpie
• Talent Solutions and we-do-co

Best brand evolution (consumer)

• Colgate-Palmolive
• Concacaf and WildPigs
• DigiKey and Lippincott
• LEGO and Interbrand
• PepsiCo – Pepsi Global Redesign
• Tupperware and Landor
• Vital Essentials and Skidmore studio

Best brand evolution (corporate)

• Bombardier and Lippincott
• Cencora and MetaDesign GmbH
• Health Care Service Corporation and Design Bridge and Partners
• Kellanova and Brunswick Group
• Miebach and DeSantis Breindel
• Moody’s and Interbrand

Best strategic or creative development of a new brand

• 10 Bryant and Starfish Co.
• Aptia and Living Group
• Arcadium Lithium and Teneo
• BKKB Ventures and London : Los Angeles
• Flashlyte and Landor
• MN8 and Thackway McCord

Best development of a new brand within an existing brand portfolio

• Michigan State Dept of Health Sciences and MSU Health Care with Monigle
• Outshift by Cisco and WANT Branding

Best naming strategy (new name)

• &Partners and HLK
• Aptia and Living Group
• Human Rights Campaign (HRC) and Landor
• MN8 and Thackway McCord
• Nexxen and Starfish Co.

Best naming strategy (rename)

• Lumenalta and Fazer
• Onity and Thackway McCord

Best naming strategy (naming system)

• Cisco and Northbound

TYPE

Best corporate rebrand following a merger or acquisition

• AdsWizz and Fazer
• Arq and WANT Branding
• Nexxen and Starfish Co.
• Ollion and Matchstic
• R1 RCM and DeSantis Breindel

Best brand development project to reflect a change of mission, values or positioning

• Gener8 and Sustena, a Pariveda Company
• Kellanova and Brunswick Group
• Microsoft
• Simply Good Foods and CBX
• West Loop Community Organization (WLCO) and Landor

Best brand consolidation

• Bayer and HLK
• LEGO and Interbrand
• SmartBear

Best rebrand of a digital property

• BNB Paribas Open and Work & Co
• Cosette/Vyleesi and Starfish Co.
• Reddit and Pentagram
• Schulte Roth & Zabel and Agenda with RubyLaw
• West Loop Community Organization (WLCO) and Landor

Best employer brand

• Border States and Joe Smith
• Microsoft
• Udemy and PINK SQUID LTD

AUDIO

Best audio brand

• ATB and Sonic Lens Agency
• Compassion International and Sixième Son
• Corona (Global) and Made Music Studio
• General Mills / Cinnamon Toast Crunch™ and Made Music Studio
• IBM and Antfood
• Instacart and Antfood

Best sonic brand evolution

• ATB and Sonic Lens Agency
• TRESemmé and Big Sync Music Ltd

WRAPPED

Best use of packaging (glass)

• J.P. Wiser’s / Pernod Ricard and JDO Global

Best use of packaging (print and card)

• BKKB Ventures and London : Los Angeles
• Colgate-Palmolive

Best use of packaging (other)

• Cucina Moderna / Mizkan and JDO Global
• Dove VitaminCare+ / Unilever and JDO Global
• El Jimador and Nominee
• PepsiCo – Doritos Pride All Year
• PepsiCo – Doritos Solid Black 2023

Best use of packaging (limited edition)

• Absolut Mosaik / Pernod Ricard and JDO Global
• PepsiCo – Lays Dungeons and Dragons
• PepsiCo – Pepsi HBU Culture Can
• PepsiCo – Smartfood Valentines Day Influencer Kit

Best use of sustainable packaging

• PepsiCo – Frito Lay Super Bowl LVII Compostable Bags 2023

SECTOR

Best visual identity by a charity, NGO or NFP

• American Library Association (ALA) and Landor
• Ford Foundation and Hyperakt
• The New York Community Trust and Hyperakt
• United Nations and Burson
• West Loop Community Organization (WLCO) and Landor

Best visual identity from the education sector

• Beating the Odds and Agenda
• Learn Fresh, Ecotour and Nominee

Best visual identity from the energy and utilities sector

• Arcadium Lithium and Teneo
• Cadiz and Sustena, a Pariveda Company
• LS Power and Prophecy
• MN8 and Thackway McCord
• Relevate Power and Brandpie

Best visual identity from the engineering and manufacturing sector

• ALCEA and GW+Co
• Gener8 and Sustena, a Pariveda Company
• High Liner Foods and WMH&I

Best visual identity from the farming and agricultural sector

• Bayer and HLK
• Rain Bird and Matchstic

Best visual identity from the financial services sector

• &Partners and HLK
• Onity and Thackway McCord
• Paysafe
• Sola Payments and Monigle
• State Street and Lippincott
• Tradeweb and Living Group
• Wisdom and A LINE Studio

Best visual identity from the FMCG, food and beverage sector

• BKKB Ventures and London : Los Angeles
• Canada Dry and CBX
• El Jimador and Nominee
• Kellanova and Brunswick Group
• PepsiCo – Starry Visual Identity

Best visual identity from the healthcare, pharmaceutical and wellbeing sector

• Andrus on Hudson and Joe Smith
• ConvenientMD and BRIGADE
• Cosette/Vyleesi and Starfish Co.
• Health Care Service Corporation and Design Bridge and Partners
• R1 RCM and DeSantis Breindel
• Vitafusion and CBX

Best visual identity from the professional services sector (advisors and consultants)

• Aptia and Living Group
• Chartis and Brandpie
• Talent Solutions and we-do-co
• Tensure and Matchstic
• The Kaleidoscope Group and DeSantis Breindel
• Verian and Monigle

Best visual identity from the professional services sector (legal and accountancy)

• Kelley Drye and Living Group
• Schulte Roth & Zabel and Agenda

Best visual identity from the property, construction and facilities management sector

• 10 Bryant and Starfish Co.
• Lincoln Property Company and Prophecy
• Meatpacking District and Base Design

Best visual identity from the public sector

• Town of Telluride and Monigle

Best visual identity from the retail sector

• LEGO and Interbrand
• Vornado and Starfish Co.

Best visual identity from the sports, travel, leisure and tourism sector

• Casinos.com and Matchstic
• Hotel Nikko and London : Los Angeles
• Mondee and Interbrand
• New York Golf Club and Landor
• USRowing and Prophecy

Best visual identity from the technology, media and telecommunications sector

• AdsWizz and Fazer
• Leidos and IMP
• Nexxen and Starfish Co.