NEWS

London : Los Angeles (LO:LA)
Oct 6
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3 min
Your Brand Should Make Some Decisions Impossible.

Most companies describe their brand as something that...

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1
London : Los Angeles (LO:LA)
Sep 28
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3 min
When Everything Looks Premium, Nothing Feels Premium.

Premium has developed a look. Muted colors. Generous...

161 views
0 comments
2
London : Los Angeles (LO:LA)
Sep 17
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3 min
The Most Expensive Brand Problem Is Indifference.

Brand problems are often described as communication problems....

158 views
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2
London : Los Angeles (LO:LA)
Sep 10
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3 min
AI Can Make Your Brand Faster. It Can Also Make It Forgettable.

Artificial intelligence can help a brand produce more...

155 views
0 comments
2
London : Los Angeles (LO:LA)
Sep 3
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3 min
Your Brand Isn’t Competing With Competitors. It’s Competing With Indifference.

Most brands believe they are competing against the...

147 views
0 comments
2
London : Los Angeles (LO:LA)
Aug 5
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3 min
Brand Makes Everything Else Work Harder

There is a persistent misunderstanding about brand. It...

141 views
0 comments
2
London : Los Angeles (LO:LA)
Jul 22
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3 min
The Pitch Starts Before the Brief

Most people think the pitch starts when the...

135 views
0 comments
2
London : Los Angeles (LO:LA)
Jul 2
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3 min
Emotional Clarity Is the New Business Advantage

AI is getting very good at understanding what...

121 views
0 comments
2
London : Los Angeles (LO:LA)
Jun 16
⋅
3 min
Destination Marketing Has an Alignment Problem

The most successful destinations will not simply attract...

127 views
0 comments
2
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