OUR PROCESS
A proven process for building brands that move with intention not noise.
Great brands aren’t accidents. They are built deliberately, from the inside out.
Brand in a Box is our end-to-end methodology designed to uncover truth, sharpen strategy and translate story into systems that scale. It’s how we turn belief into behavior and ideas into measurable impact.
Phase
Purpose
Key Activities
Primary Outputs
Typical Duration*
Uncover the truths that matter
Kick-off workshop, stakeholder & consumer interviews, desk research, competition audit
Insight & Opportunity Report
3 wks
Turn insight into brand DNA
Vision, mission, values, positioning, audience personas, narrative architecture
Brand Storybook & Messaging Matrix
4 wks
Give the story a distinctive face
Logo system, color & type palette, imagery direction, proto-comps
Visual identity Toolkit & Brand Guidelines
3 wks
Activate, measure, evolve
Roll-out roadmap, launch assets, internal brand kit, go-live support, KPI dashboard
Launch Playbook & 90-Day Optimization Plan
2-4 wks
Don’t take our word for it
“Always on point, available,
and transparent”
“We wanted to reimagine how our product was represented in the marketplace, as well as take a fresh look across the board at how we describe ourselves. (LO:LA) did the rebrand and the website in two months without sacrificing quality. I never felt like I was giving up value for expediency. LO:LA reimagined their usual process, and thanks to some guarantees from me about responsiveness on our side, we worked as true partners; there were no delays. I’ll stake my success on them- put my name next to theirs.”
Chad Troutman,
CMO, Sprockets
“LO:LA represents professional, experienced marketing strategy and execution at an approachable price. I was blown away by their strategic lens, beautiful creative and the speed/service with which both were delivered. Most agencies make you pick between quality, service and value- with LO:LA you get all three. Our retailers and consumers LOVE the branding. All work was completed on time and on budget.”
Andy Von Kennel,
CEO, Bubbas
“Any company looking to either launch or reimagine their brand will have an excellent partner in LO:LA.” Throughout the project, the team was extremely flexible and collaborative, demonstrating their dedication to success. I’m most impressed with their ability to pivot. I’ve worked with multiple creatives, and sometimes it’s hard to get through to them that their idea isn’t the best. With LO:LA, they genuinely listened, and there was no ego.”
Ben Kennedy,
CEO, FABLE
“We had previously done some branding work, but what I needed was a big idea.
I needed something that would cut through the clutter and make us stand out. (The process) was really nimble…on the ball and really thorough in prepping for discussions, the planning, and all of that good work so it went really smoothly. It was on time and on budget. You are getting big agency thinking at a small agency cost.”
Brian King,
SVP, Marketing
Cycle Gear
“Since collaborating with (LO:LA), our business has continued to thrive at a record pace. Our biggest campaign that came after starting our partnership broke company records. Our sales were off the charts. Since then, we’ve been using that campaign during the fourth quarter of every year, and we continue to grow and improve. Our relationship (with LO:LA) felt very collaborative, and they worked hard to understand our company well.”
Julian Carter,
Creative Director,
Total Wine & More