“Any company looking to either launch or reimagine their brand will have an excellent partner in LO:LA.”
Ben Kennedy - Chief Executive Officer
FABLE
And so the story begins
The Ask
To enter an emerging beverage category (cannabis infused beverages) with credibility and stand out in a market crowded with novelty, noise, and copycat claims. Fable needed to launch a point of view as well as a product; one rooted in ritual, curiosity, and contemporary moderation.
The Idea
If the product invites a pause, the brand should too. We positioned Fable as a premium, story-led alternative, where craft, curiosity, and restraint replace excess. A brand built to invite.
The Work
LO:LA developed the brand from the ground up; strategy, identity, packaging, messaging, and launch expression. Every touchpoint reinforced the same idea; thoughtful drinking as a richer experience. From typography and illustration to copy and campaign, the brand was designed to feel intentional, elevated and discreetly confident.
The Impact
We introduced the brand to the wider world as a credible, authentic, mentor for thoughtful consumption. We solidified Fable’s brand as point of view.
*All designs created by LO:LA