“LO:LA Helped us deciding the story, strategy, and technology.”
Amyra Finamore - Chief Marketing Officer
FLEMING’S
The Occasion, Designed
The Ask
Fleming’s wanted to evolve whilst maintaining trust. The brand already owned premium, but wanted to modernize how guests experienced its value, particularly as expectations around dining shifted toward immersion and meaning.
The Idea
We treated dining as narrative. Not just courses, but chapters. If the occasion mattered, the environment should respond. Luxury wasn’t about excess, it was about intention.
The Work
LO:LA partnered with Fleming’s on immersive brand experiences, including award-winning 360° VR storytelling and a multi-sensory dining room where visuals, sound, and narrative evolved with each course. Strategy, story, and technology were designed as one system.
The Impact
The immersive experiences generated national attention, won innovation awards, doubled, and in some cases quadrupled, the value of private dining experiences. Fleming’s both modernized and extended what a premium restaurant can be.
