“Our branding is spot on. LO:LA dissects an industry to make us think about things we never had considered”.
Curt Canales - Chief Operating Officer
KNOW
Now I know
The Ask
Demystify at-home health testing and build trust in a category defined by anxiety and confusion. Know needed a brand that empowered people with information, without fear, jargon, or judgment.
The Idea
Knowledge isn’t intimidating when it’s human.
We reframed health testing as self-discovery, positioning Know as a supportive guide that helps people better understand themselves, on their own terms.
The Work
LO:LA crafted a full brand system, from narrative and identity to digital experience and packaging. The work balanced clarity with warmth, ensuring that every interaction felt accessible, reassuring, and empowering rather than clinical or transactional.
The Impact
Know emerged with a brand that reduced friction, built confidence, and made health information feel personal and actionable. The result was a platform designed to grow alongside its audience, grounded in trust and understanding.