“Our brand invites like-minded individuals to become part of something bigger than just a bank.”
Jennifer Oliver - President & CEO
RIZE
Beyond Banking
The Ask
Rebrand a longstanding credit union to appeal to a younger, more diverse audience while retaining its values.
The Work
We transformed Rize from a transactional financial institution into a human-centered brand with the tagline “Beyond Banking.” Bold new visual identity, content series, and mission-driven messaging were central.
The Impact
Doubled brand awareness within key segments, won Transform Awards and boosted new member acquisition by 22% in the first 6 months.
