“Since collaborating with LO:LA, our business has continued to thrive at a record pace.”
Julian Carter - Creative Director
Total Wine & More
Behind the Wines
The Ask
Total Wine & More had scale, selection, and expertise but those qualities were yet to be fully experienced by customers. The brand risked being experienced as a warehouse rather than a guide. Our challenge was to translate authority into connection.
The Idea
We reframed Total Wine & More as a curator; knowledge was reflected as human and the brand to invite discovery.
The Work
LO:LA led brand articulation workshops and developed a framework that clarified audience, voice, and visual expression. From there, we shaped campaigns built on photography, typography, and storytelling that highlighted craft, origin and expertise, without intimidation.
The Impact
The work produced a category-defining campaign that broke company records and became a repeatable fourth-quarter platform. Sales accelerated. Brand clarity increased. Total Wine & More strengthened its position as the destination for learning as much as buying.
